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Portfolio Case Studies
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Case Studies
Detailed explorations of selected projects, highlighting challenges, processes, and measurable outcomes.
A complete overhaul of an outdated e-commerce platform, focusing on improving user experience and increasing conversion rates.
Key Results:
- •43% increase in conversion rate
- •27% reduction in cart abandonment
Design and development of a secure, user-friendly mobile banking application with advanced features and biometric authentication.
Key Results:
- •92% user satisfaction rating
- •35% increase in mobile transactions
Built a custom content management system that streamlined the publishing workflow and improved content organization.
Key Results:
- •50% reduction in publishing time
- •Improved SEO metrics across 200+ articles
Reimagined a complex analytics dashboard to improve data visualization and user workflow for a SaaS platform.
Key Results:
- •38% improvement in task completion time
- •87% positive user feedback
Created an accessible patient portal allowing secure access to medical records, appointment scheduling, and provider communication.
Key Results:
- •97% patient satisfaction
- •Reduced administrative tasks by 35%
Developed and implemented an AI recommendation system that significantly improved content discovery and user engagement.
Key Results:
- •28% increase in content engagement
- •17% reduction in churn rate
The Challenge
From Dated to Dynamic
FinanceFlow needed a complete brand overhaul to appeal to a younger audience while maintaining trust with existing customers.
Brand Redesign for Modern Finance
Complete visual overhaul of a financial platform that enhanced user engagement by 47%
"The brand redesign has completely transformed how our customers perceive us. We're now seen as innovative and forward-thinking while maintaining our reputation for reliability."
Alexandra Chen
CMO, FinanceFlow
E-Commerce Platform Redesign
Client
RetailTech Inc.
Timeline
12 weeks
Year
2023
A complete overhaul of an outdated e-commerce platform, focusing on improving user experience and increasing conversion rates through user-centered design principles.
The Challenge
RetailTech Inc. approached me to redesign their outdated e-commerce platform which was suffering from poor conversion rates, high cart abandonment, and frustrated users. The existing platform was built over 5 years ago and had become difficult to navigate with an outdated interface. Key issues included a complicated checkout process, poor mobile experience, and lack of personalization features.
Key Points:
- 1Cart abandonment rate of over 75%
- 2Mobile conversion rate 65% lower than desktop
- 3Customer satisfaction score of only 3.2/10
- 4Outdated visual design creating trust issues
The redesigned platform has transformed our business. Not only have we seen dramatic improvements in conversion rates and sales, but our team finds the new admin interface much easier to use. This project has delivered ROI beyond our expectations.
Tools & Technologies Used
E-Commerce Platform Redesign
A complete overhaul of an outdated e-commerce platform, focusing on improving user experience and increasing conversion rates.
RetailTech Inc.
January 2023 — July 2023
Research & Discovery
Conducted extensive user research, including interviews, surveys, and usability testing to identify pain points in the existing platform.
Key Achievements:
- Interviewed 12 users from different demographics
- Analyzed competitor platforms for best practices
- Created detailed user personas and journey maps
Strategy & Information Architecture
Developed a comprehensive UX strategy and information architecture to address the identified pain points and business objectives.
Key Achievements:
- Created site map and user flows
- Established content hierarchy
- Defined key performance indicators
Wireframing
Created low-fidelity wireframes for key pages and user flows, focusing on information hierarchy and functionality before aesthetics.
Key Achievements:
- Developed wireframes for 15 unique page templates
- Conducted stakeholder reviews
- Refined navigation structure based on card sorting exercises
UI Design & Prototyping
Transformed wireframes into high-fidelity designs with a modern visual language, and created interactive prototypes for testing.
Key Achievements:
- Established a comprehensive design system
- Created responsive designs for mobile, tablet, and desktop
- Built interactive prototypes for key user flows
User Testing & Iteration
Conducted usability testing with target users to validate the design solutions and identify areas for improvement.
Key Achievements:
- Conducted 3 rounds of usability testing
- Identified and resolved 24 usability issues
- Implemented A/B testing for critical conversion elements
Development Handoff & Support
Prepared design specs and assets for development team, and provided ongoing support during implementation.
Key Achievements:
- Created detailed documentation for developers
- Generated production-ready assets
- Conducted regular design reviews during development
Launch & Results
Successfully launched the redesigned platform and measured performance against key metrics to validate the design approach.
Key Achievements:
- 43% increase in conversion rate
- 27% reduction in cart abandonment
- 58% increase in mobile sales
The redesigned platform has transformed our business. Not only have we seen dramatic improvements in conversion rates and sales, but our team finds the new admin interface much easier to use.
